As of today, GWM ORA has launched its new naming convention for all current and future models which follows on from its wider brand strategy update late last year. The brand’s first model, previously known as ORA Funky Cat, is now re-named as ORA 03 and made available in two trim levels: PURE+ and PRO+.
The launch of the brands new product naming coincides with GWM ORA offering customers a 0% APR finance offer on its PURE+ variant of ORA 03. Available from £228 a month, the entry-level ORA 03 PURE+ comes equipped with a high level of specification as standard, including wireless phone charging, facial recognition, electric front seats, app integration and ‘Hello ORA’ intelligent voice assistance.
ORA 03 PRO+ offers an upgraded 260-mile WLTP range with an enhanced level of comfort features. Available from £298 a month, customers can enjoy features like heated, cooled and massage front seats, heated steering-wheel, panoramic sunroof, powered gesture tailgate, rear privacy glass and advanced automatic parking assistance.
GWM ORA is also introducing new colours to the ORA 03 model range, including a metallic Moonlight White paint option with a contrasting Starry Black roof. The brand will be exhibiting ORA 03 and the new colour options at ‘Everything Electric’, GWM ORA’s first UK event of 2024 from the 28th – 30th March.
