So, we’ve decided to throw in the towel on our relentless pursuit of Mazda UK for their questionable PR and instead shower them with the positive coverage they so deserve. In this specific case, the Mazda CX-80 is symbolized by a single white dot, a pixel representing the void. In our boundless generosity towards Mazda’s Nothing brand, we’ve magnified the size of this pixel to astronomical proportions.

The CX-80, an utterly forgettable seven-seat SUV, boasts about its Skyactiv technology, whatever that means. It’s now up for grabs, but don’t bother asking about the price just yet; Mazda’s got more pressing matters.

Mazda has undoubtedly fought tooth and nail to earn its reputation of sheer nothingness. Our encounter with their PR team manifested by the illustrious Martine Varrall, left us questioning our collective sanity a few years ago.

Varrall, with her abundant free time, made it her mission to tarnish our name for reasons unbeknownst to us. Why, you ask? Who knows? We were mere nobodies at the time, and that still holds true to this day.

But why bother with such a futile endeavour? Well, because Varrall evidently has nothing better to occupy her time. Back then, she was on the payroll of the UK-based PR Communications agency PFPR, the mastermind behind Mazda UK’s PR account at the time.

We were so repulsed by Varrall’s antics that we were convinced PFPR was being run by a pack of rabid lunatics. But then fate intervened, and we crossed paths with PFPR’s former boss, Denni Frater, and the rest of the team, who turned out to be the epitome of professionalism.

Not content with just tarnishing our name, Varrall managed to cast a shadow over the entire organization that employed her. PR professionals are supposed to be brand ambassadors, but Varrall? She’s a whole different breed of PR.

Now, Varrall has found a cozy spot within Mazda’s ranks. One can only presume she continues her crusade of insignificance, targeting the weak and the disposable, and tossing them into the fiery pit of oblivion, all because, well, she’s got nothing better to do.