With long-standing corporate friends like Pirelli’s Executive Vice Chairman, Marco Tronchetti Provera, Ferrari doesn’t need the proverbial enemy. Nevertheless, Tronchetti offered a stark reminder of what he perceives as the uneven global appetite for luxury electrification.

Speaking at a business conference in Milan, Italy, he predicted Ferrari’s first fully electric model, the much-hyped Elettrica, would likely find eager buyers in Asia—especially China—while falling flat in Europe.

“I don’t see an electric Ferrari in Europe being so successful,” Tronchetti warned, though he insisted Pirelli stands ready to supply the Italian automaker regardless.

The 77-year-old executive also revealed a personal disdain for the silent, battery-powered machines, lamenting the potential death of the iconic 12-cylinder engine.

In other words, the high-octane roar of Ferrari may soon be an artefact, exported to markets where wealth outweighs sentiment, while Europe looks on with polite indifference.