Polestar Formula 2030 Concept - Master
Polestar Formula 2030 Concept: The Future Can’t Arrive Fast Enough
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Polestar has pulled the covers off its Formula 2030 concept, and blimey, it looks like someone gave the Swedish design department permission to have a little fun.

This isn’t another anonymous electric blob designed to slip through the wind like a particularly expensive bar of soap. It’s a low-slung, muscular four-door sports car with serious attitude.

Polestar Formula 2030 Concept - Stanced

Unveiled as a preview of Polestar’s future design direction, the Formula 2030 measures 4,680mm long, sits on enormous 22-inch wheels and features a dramatic shark-nose front end, muscular rear haunches and futuristic Dual Blade headlights.

Around the back, a new Single Blade lighting signature does away with the increasingly predictable full-width lightbar. Good riddance, perhaps?

Polestar Formula 2030 Concept - Interior

Inside, things get equally interesting. There’s a whopping 20-inch HyperDIM driver display, a 12.2-inch central touchscreen and four individual seats featuring inflatable bolsters.

Polestar Formula 2030 Concept - Interior switchgear

More importantly, Polestar is bringing back physical buttons and rotary controls. Yes, actual buttons. Perhaps civilisation isn’t entirely doomed after all.

Polestar Formula 2030 Concept - LED Lightshow

The cabin also features a clever transformation between Performance, Normal and Autonomous driving modes, adjusting the displays, steering wheel and seating position accordingly. Google Gemini provides the onboard AI assistance.

Polestar Formula 2030 Concept - Stance

Naturally, sustainability gets its moment in the spotlight, with recycled materials, bio-based composites and low-emission steel throughout.

Don’t expect to order one just yet. Formula 2030 is a concept, not a showroom-ready production car. But if this is where Polestar is heading, the future of electric performance could be rather exciting.

Polestar Formula 2030 Concept - Master
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