F1’s “crazy season” traditionally begins in June and lasts until late September. These chaotic months are marked by hundreds of unsubstantiated rumours, of which only one or two ever turn out to be true or come to fruition. The crazy season exists primarily to fill the empty minds (and pages) of motoring journalists desperate for a scoop that doesn’t exist.

However, in today’s 24-hour digital news cycle, the F1 crazy season never really ends. It’s now a year-round circus, fueled by the insatiable demand for fast, clickable content.

With little of substance to report, motoring journalists, editors, and click-hungry headline writers often resort to fabrication. In the digital age, it’s all about web traffic—more clicks, more bait, and more baseless speculation. Here’s one for you: Lewis Hamilton and Max Verstappen will soon be writing columns for the Daily Car Blog F1.

Of course, that’s a lie. I made it up. It’s not happening. It never will.

One particularly absurd rumour making the rounds is that Ferrari is looking to hire Christian Horner—yes, that Christian Horner, a.k.a. Coco Pops Horner. I find this highly improbable. Horner is welded into the Red Bull Racing executive board. He has led the Red Bull F1 team for over two decades; it’s his pet project. Walking away from it would be like losing a part of his soul.

To make matters worse, this particular rumour is being circulated on Facebook—yes, that Facebook, which was originally (and arguably still is) a CIA pet project. In other words, anything that originates there should be approached with extreme scepticism.

Always remember: in the modern digital era, the news cycle is as much about disinformation as it is about delivering real, reliable information. Yes, that means you should also never believe us.