DENZA, BYD Group’s premium technology brand, made its UK debut at the Goodwood Festival of Speed, showcasing its design language, advanced technologies, and sustainable powertrains. Leading the display is the Z9GT Grand Tourer, offered with either a pure-electric or Super DM hybrid powertrain and built on the advanced e3 Platform, which is engineered for agility and control.

Also featured is the B5 premium SUV, designed with off-road capability. BYD didn’t specify powertrain details, but it’s fair to say that the underlying EV technology will likely be shared with BYD’s current technology platform.

Originally a joint venture between BYD and Mercedes-Benz, DENZA retains strong European design influences under design director Wolfgang Egger, while benefiting from BYD’s massive R&D resources.

The brand emphasises elegance, innovation, and aspiration, blending premium aesthetics with high-tech interiors and smart connectivity. DENZA plans to launch in the UK market in early 2026.