Swedish automaker Volvo Cars has confirmed it will stop selling the EX30 and EX30 Cross Country in the United States after the 2026 model year. Dealer orders for U.S. customers will close on March 20, and production of units destined for the U.S. market will gradually end over the summer. The EX30 will remain available in other North American markets and globally.

Volvo attributed the decision to financial and market-specific considerations, while emphasizing its ongoing commitment to become fully electric by 2030. The EX30’s U.S. performance was affected by production relocation from China to Belgium due to tariffs, which increased costs and pushed the base price above $40,000.

This positioned the vehicle above several competitors, including the Hyundai Kona Electric, Chevrolet Bolt EUV, and Nissan Leaf, which are priced between $29,000 and $35,000. In 2025, Volvo sold 5,409 EX30 units in the U.S..

Additional challenges included 15% tariffs on European imports and the removal of the federal EV tax credit for imported vehicles, which further limited the EX30’s competitiveness. With the model discontinued, Volvo’s entry-level U.S. EV will be the EX40, starting at roughly $56,545.

The EX60, arriving in the U.S. later this spring, will become Volvo’s main electric model in the American market. In Europe, the EX60 has seen strong demand, exceeding internal expectations and prompting production adjustments at the Torslanda plant in Sweden.

The discontinuation underscores the difficulties for imported, lower-priced EVs in the U.S., while Volvo continues to expand its electric vehicle lineup internationally.