As Formula 1 gears up for Silverstone, premium energy drinks brand CELSIUS is shifting into high gear with its most ambitious UK campaign to date—transforming race weekend into a multi-city celebration of fitness, culture, and high-performance living.

At the centre of it all is CELSIUS’ partnership with the Aston Martin Aramco Formula One Team, a collaboration that extends far beyond the track.

Under the brand’s “LIVE. FIT. GO.” philosophy, the energy drink label is blending motorsport intensity with lifestyle-driven experiences designed to meet fans where sport, fitness, and culture collide.

London: The Warm-Up Before Lights Out

The campaign kicks off on 30 June with the CELSIUS Run Club in London—an immersive, race-inspired fitness experience engineered for momentum.

Leading the charge is Team CELSIUS ambassador and Irish Olympic sprinter Rhasidat Adeleke, bringing elite athletic energy to a session built around lap-time challenges, pit-stop hydration stations, and podium-style finishes.

Outernet London Takes the Flag

For fans staying in the capital during race weekend, CELSIUS is staging a full sensory takeover at Outernet London on 5 July. Expect an Aston Martin F1® Team car replica, racing simulators, exclusive giveaways, and product sampling—bringing the atmosphere of Silverstone into the heart of the city.

Beyond the Circuit

Across the weekend, the brand is rolling out 20,000 samples nationwide alongside influencer activations, retail campaigns, and social-first storytelling designed to keep the energy flowing well beyond the track.

For CELSIUS, Silverstone isn’t just a race weekend—it’s a cultural moment. And this summer, it’s turning performance into a lifestyle you can step straight into.