Volvo CEO Håkan Samuelsson has pushed back against criticism that Chinese automakers are gaining global market share through unfair practices, arguing that their success comes from strong strategy, innovation and investment.

Responding to White House senior trade adviser Peter Navarro’s claim that BYD was “plundering global car markets,” Samuelsson said the description “goes a bit too far.” He said the automotive industry is entering a new competitive era and that manufacturers such as BYD and Geely have earned recognition as major players, particularly in electric vehicles.

Samuelsson highlighted China’s strengths in battery technology, software development and supply-chain integration, saying these capabilities have helped Chinese brands become leaders in the rapidly evolving electric vehicle sector. He added that traditional automakers must acknowledge the achievements of Chinese companies rather than dismiss their progress.

The Volvo CEO placed Chinese manufacturers alongside established global brands such as Audi, BMW and Mercedes-Benz, noting that the competitive landscape has changed significantly as electric vehicles reshape the industry.

His comments followed Navarro’s criticism of Europe’s response to China’s automotive expansion, where he accused Chinese brands of using subsidies and aggressive strategies to gain market dominance. Despite higher European Union tariffs on Chinese electric vehicles, companies such as BYD continue to expand across Europe, including through its premium Denza brand.

Volvo itself reflects the changing industry landscape, with the Swedish automaker majority-owned by China’s Geely. Samuelsson’s comments highlight a growing debate within the automotive world: whether Chinese carmakers represent an unfair challenge or a new generation of highly competitive global manufacturers.