BMW Concept 7 Protection - Master
BMW’s New Armoured 7 Series Asks An Awkward Question: how rich is too rich?
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There comes a point in the pursuit of wealth when buying a faster car, a bigger house or a watch that costs more than a small hatchback apparently isn’t enough.

You need an armoured BMW, too. Because what’s the point of having everything if someone might try to take it away from you?

BMW Concept 7 Protection - Stance

Enter the BMW Concept 7 Protection, a luxury saloon for people whose bank balances have apparently become a security risk.

Based on the 612hp BMW M760e xDrive, it combines plug-in hybrid performance with ballistic glass, armoured doors and protection against selected handgun ammunition.

BMW Concept 7 Protection - Interior

There’s even an intercom, so you can speak to the outside world without actually having to engage with it.

Inside, naturally, there’s sumptuous leather, Alcantara and a folding table. Because if you’re going to barricade yourself against humanity, you may as well do it somewhere comfortable.

BMW Concept 7 Protection - 2Row

BMW calls it discreet protection for modern risk profiles. And perhaps, for diplomats, executives or people facing genuine threats, it makes perfect sense. But for everyone else, it raises a rather uncomfortable question.

At what point does being rich stop making life better and start making it something you need protecting yourself from?

BMW Concept 7 Protection - Stanced

There’s a peculiar irony in spending a fortune acquiring the freedom to do anything, only to find yourself travelling inside a steel-and-glass cocoon, watching the world through increasingly thick windows.

Perhaps the ultimate luxury isn’t a 612hp armoured limousine. Perhaps it’s being able to walk down the street, sit in a café and go wherever you please without worrying who’s watching.

And if that sounds disappointingly affordable, well, that might rather be the point.

BMW Concept 7 Protection - Master
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