Polestar has pulled the covers off its Formula 2030 concept, and blimey, it looks like someone gave the Swedish design department permission to have a little fun.
This isn’t another anonymous electric blob designed to slip through the wind like a particularly expensive bar of soap. It’s a low-slung, muscular four-door sports car with serious attitude.

Unveiled as a preview of Polestar’s future design direction, the Formula 2030 measures 4,680mm long, sits on enormous 22-inch wheels and features a dramatic shark-nose front end, muscular rear haunches and futuristic Dual Blade headlights.
Around the back, a new Single Blade lighting signature does away with the increasingly predictable full-width lightbar. Good riddance, perhaps?

Inside, things get equally interesting. There’s a whopping 20-inch HyperDIM driver display, a 12.2-inch central touchscreen and four individual seats featuring inflatable bolsters.

More importantly, Polestar is bringing back physical buttons and rotary controls. Yes, actual buttons. Perhaps civilisation isn’t entirely doomed after all.

The cabin also features a clever transformation between Performance, Normal and Autonomous driving modes, adjusting the displays, steering wheel and seating position accordingly. Google Gemini provides the onboard AI assistance.

Naturally, sustainability gets its moment in the spotlight, with recycled materials, bio-based composites and low-emission steel throughout.
Don’t expect to order one just yet. Formula 2030 is a concept, not a showroom-ready production car. But if this is where Polestar is heading, the future of electric performance could be rather exciting.


