There comes a point when a family SUV needs to do more than simply ferry children, luggage and the weekly shop.

Volkswagen clearly thinks the answer is to make its Atlas bigger on character, smarter on technology and rather more interesting to look at. Enter the all-new 2027 Atlas.

The second-generation seven-seater gets a comprehensive makeover, with a bolder front end, stacked LED headlights, an illuminated VW badge and a distinctive full-width rear lighting signature.

It’s certainly not shy, although thankfully Volkswagen hasn’t forgotten that an SUV should still look like an SUV.

Under the bonnet sits an updated 2.0-litre turbocharged four-cylinder engine producing 282bhp and 258lb ft of torque.

That’s 13bhp more than before, with an eight-speed automatic gearbox sending power to either the front wheels or Volkswagen’s 4Motion all-wheel-drive system. Fuel economy has improved, too.

Inside, things get considerably more interesting. The redesigned cabin features real wood trim, ambient lighting, a larger centre console and an infotainment screen measuring up to 15 inches.

There’s also wireless smartphone connectivity and an available 14-speaker Harman Kardon sound system.

Naturally, practicality hasn’t been forgotten. There’s room for seven, a generous 95.4 cubic feet of maximum luggage space and towing capability of up to 5,000lb on most models.

Four trim levels will be offered, with US prices starting at $41,610. In short, the Atlas has grown up, smartened up and gained a little more muscle. Family motoring needn’t be boring.