I am employing the past tense to delineate the ephemeral resurgence of the TVR brand and the unrealized Griffith sports car. Contrary to a genuine revival, it wasn’t; TVR was a clown show from the...

After dominating the Internal Combustion era, Volkswagen currently finds itself caught up in a tale of two eras—one slowly coming to an end and the other looming on the horizon like a tribe of invading...

China is undoubtedly host to some peculiar brand names, and Luxeed is a newly established electric car brand that embraces this tradition. Chinese marketers are fond of creating portmanteaus in the English language to enhance...

It’s that time of the year again—special edition time, a recurring theme in the automotive industry. Every day, every month, every year, it’s always the opportune moment for a special edition model launch. The creation...

The YangWang brand name introduced by BYD, may initially elicit amusement, but the brand aims to be no laughing matter in the EV world, thanks to the U9 Hyper sports coupe that propels it to...

Mazda, the nothing brand, and the originator of the mythical “Zoom-Zoom” marketing slogan, is far from what it appears. It aligns more closely with the concept of “nothing” than its athletic marketing strategy would imply....