Audi wants to become a major force in the premium car segment and there are a number ways in which to achieve this. One obvious way is to create products people are proud to own and the other is to...

Fiat have totally screwed up with the re-launch of the 124 Spider and its left us bitterly, wind-swept, bitterly disappointed. The all new 124 Spider is a hand-me down third generation Mazda MX-5. Sure Fiat...

Bentley has been busy pressing the flesh with the motoring press as they launch the Bentayga this week with a series of media driving day events. While we were invited to attend we had to...

When an automotive press office stops using the much over used Special Edition terminology and replaces it with the dour sounding ‘derivative’ you know something has gone wrong in the world of the PR spin...

We have to say yes and double yes to the banner headlines. Even our cold, cynical steel hearts pulsed uncontrollably at the sight of this daring looking supercar from W Motors. So who are W Motors?...

We here in the UK are fed the myth that Americans hate diesel powered cars preferring gasoline (petrol) guzzlers instead. And when we say gasoline we mean the Americans usually opt for V6 or V8 powered...