Supercar sales in Europe are predicted to rise by 60% in 2017 according to industry trends and thats good news for the likes of YouTube wonders Shmee and Supercars of London who earn a living off filming supercar owners.
As Europe stumbles out of recession increased confidence will lead to more disposable income’s falling into the hands of car dealers. Models such as the Audi R8 and BMW i8 are expected to lead the rise in demand for the so called and lucrative 125,000 euro bracket.
Sales in this price bracket are expected to rise by 21,000 units by 2017, a healthy increase from 13,000 units sold in 2013. Countries like Italy have see supercars sale decline sharply after a government crackdown on tax evasion.
Industry analysts, IHS Automotive, predict the BMW i8 plug-in supercar will lead sales in the 120k price bracket and expects BMW to shift 1,700 units in 2015, new generations of the Ferrari 458 Italia and Audi R8, expected in 2016, will also loosen the wallets of well heeled buyers.
IHS believes Ferrari will sell as many as 1,500 units of the revised 458 Italia in 2016 but the R8 could sell as many as 2,500.
Aston Martin is expected to rebound from its current uncertainty, the company has recently announced a £500m pounds development programme to replace its aging line up of the DB9 and V8 Vantage.
A deal with Daimler Benz to supply AMG made engines and electronic components will replace the Ford built engines Aston currently uses when it was under American ownership. The V8 Vantage will lead the company’s fortunes and should help double sales from the current 650 units sold per year.
Europes top 5 supercars so far in 2014 are;
1. Bentley Continental GT/GTC (874 units)
2. Ferrari 458 Italia (871 units)
3. Audi R8 (545 units)
4. Maserati Quattroporte (423 units)
5. Aston Martin V8 Vantage (419 units)