It isn’t called the kick arse concept, its actually Kicks Concept and its debuted over at the 2014 São Paulo International Motor Show, which officially opens its Latin American doors to the public between 30th and 31st October.
The Kicks Concept is a collaboration between Nissan Design America and Nissan Design America Rio, Brazil, which just opened its Latin American, design studio doors. Think of the Kicks Concept as a 4-door Nissan Juke for the latin American market.
“For this concept car, we called on our Rio de Janeiro team for their expertise and local insight,” said Shiro Nakamura, senior vice president and chief creative officer, Nissan Motor Co., Ltd.
“The Kicks project has been an outstanding example of how our global design network works to create vehicles that are well suited to the regions where they will be seen and enjoyed.”
“This type of collaboration between different studios has long been a strength of Nissan and is a key to our design leadership.”
Nakamura san added: “While the Kicks Concept borrows some design influences from Extrem, we wanted to explore a fresh, unexpected perspective on the future of the urban crossover segment in Brazil.”
Check out the YouTube video of the Kick Arse Concept complete with an upbeat, Brazilian style, tempo background music.