Toyota Prius & The Curse of The Diamond Cut Alloy Wheels
Worst Car of the Week

We understand that most people will never become city bankers in Central London, they pretend to earn an honest living and look down on the masses knowing they and their elite institutions are too big to fail. Only to end up failing and asking the masses, whom they look down on, to bail them out and so they can repeat the same mistakes again in a perpetual cycle of profitable failure. 

Likewise, we understand most people will never own that £120k supercar during their life time because most people’s lives are consumed by Black Fridays, paying off other debts, mortgages, the national debt and paying the debts of the risk-taking investment banking sector.

In addition to that, we also understand why people like to modify their cars, its a way of personalizing the mundane and turning it into the apple of his or her eyes, a supercar without the super speed or super price tag.

This is called freedom, the freedom to impart good or bad taste on others without the fear of repercussion or being accused of becoming a national threat.

So when we stumbled upon this Toyota Prius for sale in a national trade rag it immediately stood out, yes it has been personalized. No, it doesn’t feature a massive oversized wing, or extra wide wheel arches or a ridiculously low ride height. Indeed it looks ordinary, if it were not for those low-profile, 18-inch, diamond-cut alloy wheels.


Trying to make a Toyota Prius look more sporty is like One Direction trying to convince you they can sing, write songs and actually play musical instruments. What went on in the mind of this Prius owner is similar to what goes on in the minds of One Direction fans, total denial of reality.

We will never know what went on in the mind of this Prius owner but there is good personalisation and then there is bad personalisation but this is plain ugly. Not, may I add, in an aesthetic sense but in WTF! sense.

Owner of the Toyota Prius “sport” and I use that term very, very loosely you should be like every other Prius owner and that is to drive in the slow lane at a precisely fixed speed of 60mph and return 45mpg on a combined journey.

You also should never personalise a Prius again, in any way, the mere act of doing so is an Orwellian thought crime on all of us, and you also have the worst car of the week.

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