Mercedes believes its onto a potential money spinner with the development of a driverless limousine for business people who see no reason to invest in car ownership but dislike the thought of using public transport to get to that important business meeting. Premium transport services is the way, in other words a taxi service which negates the need for a driver and instead focuses on a driverless transportation hub. At the Frankfurt Motorshow Daimler CEO Dieter Zetsche said, “It would be even more convenient if the car came to you autonomously,”  Daimler has been busy buying software companies involved in developing smartphone apps for the executive limousine industry. MyTaxi and the hi-definition mapping service HERE are two of its most recent acquisitions. Zetsche believe’s executive limousine services, fleet rentals combined with autonomous vehicles will open up new business possibilities. Driverless cars will not appear in the dealerships until at least 2025, the issue isn’t the technology, its already proven. The real issue is getting the tech approved by regulators. The legal arguments center on the question of liability. Analysts believe driverless taxi services could be up to 35 percent cheaper than traditional taxi fares. The expected market value of driverless car technology is estimated to be worth around $45 billion dollars. The latter is why Mercedes are pushing to lead in this autonomous gold rush.