It’s been six years since the Range Rover Evoque was introduced to the market and what a run away success it has been, 600,000 have rolled off the production line and into the ownership of hairdressers, young angry professionals, the elderly, scum of the earth and school-run-mums. To celebrate this coincidental occurrence Land Rover have released a special edition model. However we reckon the Evoque Landmark is something of a early celebration because surely the millionth production unit is a truly landmark moment. But hey what the hell Land Rover like any right minded organisation with a sales target needs excuses to create special editions to keep the Evoque in the media crosshairs if we know about it you will know about it. Unsurprisingly, to rubber stamp the attention Land Rover will reveal the Evoque Landmark at the Royal Windsor Horse show on May 10. No doubt Range Rover will ferry in plenty of celebrities who are being paid specifically to pretend to like the Landmark when many of them would rather spend their time snorting strips of cocaine in the rest rooms. That’s what the rich and famous do. Yes they go to the finer restaurants and have access to the best but beneath that publicity veneer is just another celebrity plugging another… something. All they want is to get paid an appearance fee so they can go to some non-descriptive street corner and purchase cocaine from a dealer. So the next time you buy a Range Rover Evoque remember it was made by salt of the earth people but it’s actually a car that is bought by cocaine addicts most of whom are functioning young professionals or school run mums. The marketing research or the press releases never tell you this. What they tell you is this, the Range Rover Evoque Landmark is… just a lick’o-paint and a new interior colour scheme.