James May and Richard Hammond have found it difficult to secure regular work since The Grand Tour ended. The typecast duo have been spotted by fans pushing supermarket trolleys containing nothing more than all their worldly possessions. DriveTribe is a website that is kind-of-like Facebook for cars. And the accompanying YouTube channel has around 434k and counting. Respectable.
We specifically noticed that when James May is fronting a video the YouTube viewing figures go into the hundreds of thousands. A Typical DriveTribe YouTube video attracts about 50k.
So somebody at DriveTribe finally realised that the presenters attract a large audience. That’s why James May and Richard Hammond are now fronting more videos. More YouTube views simply equate to more advertising revenue.
