As far as concepts go, we can’t really see any conceptual design in the Jeep Wrangler Rubicon 392 Concept. It doesn’t look like a concept design and by golly-gosh it isn’t a concept design. Nevertheless, the Jeep Rubicon 392 Concept defies all common values associated with concepts. But this is how Jeep is spinning this particular narrative. Using the term “Concept” sounds dynamic and will get people’s attention. Jeep spent a lot of money on marketing research, focus groups, and consulting to make this particular ‘concept’ a reality.

And there isn’t much concept going on dynamically in terms of engineering. It’s just a good old fashion V8 powered 4×4. The Wrangler Rubicon 392 Concept is powered by a 6.4-litre (392 cubic-inch) V8 engine that delivers 450hp and 610Nm torque, and a zero to 60mph time of less than 5 seconds. This Jeep 34×4 ‘concept’ is power with 4×4 prowess.

The Wrangler Rubicon Concept is fitted with Dana 44 axles, a full-time two-speed transfer case, electric front and rear-axle lockers. It also comes with 37-inch mud-terrain tyres and a Jeep Performance Parts 2-inch lift kit from Mopar. The suspension is enhanced and, a more-robust 8-speed transmission.

Visual enhancements include Granite Crystal exterior paint adorned with bronze accentuated tow hooks, badging, springs, shocks and wheels. The heavy-duty raised performance bonnet is aggressive in appearance. Custom half doors and Wrangler’s Sky One-touch powertop, with removable side panels allow for an open-air experience.

Inside, the Wrangler Rubicon 392 Concept features rich Red Rock-coloured leather bolstered seats with gold stitching, along with a performance steering wheel. The Jeep Wrangler Rubicon 392 Concept isn’t a concept. It’s an aftermarket loaded go-anywhere do-anything 4×4, owned by Fiat, and made for ‘Merica.