A few days ago Lexus revealed the updated version of the popular Lexus LS luxury sedan for the European market. We say popular, which is a complete and utter fabrication of the truth, i.e. a complete and utter lie. Lexus sells, on average, around 5 LS luxury sedans per month… that’s across the whole of Europe. And that includes the rebellious and breakaway dis-United Kingdom. Admittedly these sales figures are for the pandemic ravaged year that is 2020. On the other end of the luxury car market, direct rivals (morally and ethically corrupt Mercedes) has sold on average, around 500 S Class sedans per month.
Poor sales haven’t stopped Lexus from continuing to sell the LS. The USA recently was the first territory to benefit from an updated LS and now it is the turn of the European market. The updated 2021 Lexus LS is only available in Europe as a Hybrid. The LS 500h (Hybrid) is powered by a 3.5-litre twin-turbo V6 petrol engine. A move that complies with tough EU emissions laws. It also means no more V8 powered Hybrid.
Lexus engineers have tinkered with the 10-speed automatic and engine to make the LS Shift smoother and reduce engine vibrations at idle from a cold start. An updated Lithium-ion battery improves efficiency and provides a little boost to low-speed acceleration. Revised anti-roll bars, Adaptive Variable Suspension are hopefully going to address ride and handling issues.
Level 2 Autonomous Driving, sonar guided automated parking, digital rearview mirror, and an upgraded 12.3-inch infotainment system are just a few of the tech highlights. European sales start in late Q4 2020. So why does the Lexus LS continue to sell so poorly in Europe? That’s easy… racism. But why does the LS continue to exist at all? An easy question to answer… we really don’t know… pride may have something to do with it.