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How To Have A Successful Car Dealership in The Face of The COVID-19 Pandemic
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When the COVID-19 pandemic hit last year, businesses struggled to stay afloat with no money coming in. A business very much affected was the car dealership business. If you are a car dealer, you’re likely still cursing COVID and 2020.

How can you sell new cars to people who are not making money? Also, why would anyone bother buying a car during the lockdown? It’s not like we’re all going anywhere, right?

Thankfully, things are getting better in 2021. More businesses are reopening and running again, including car dealerships. COVID is still around, which means people are more cautious these days. That also means cars are very much in demand now. Many people do not want to risk mingling with other people they don’t know on public transportation. They’d rather invest in a car to ensure their health and safety, and that’s something you can use to your advantage.

Of course, there’s no guarantee customers will buy from you just because there’s a need. So, how can you make sure that your car dealership is successful? Keep reading for a few tips to help your business thrive.

Sell online

Let’s face it – the old way of selling cars is no longer the only way. The era of customers primarily showing up in person to your car lot to look at vehicles is fading. Other brick-and-mortar businesses like restaurants have already started offering online services.

Sell one - dailycarblog

You need to do the same and not risk getting left behind. Think of your website as your new storefront. With that in mind, make sure that it’s easy to navigate. Put all the information about the cars you’re selling there. That makes it easier for your customers to view inventory and buy from you.

Cultivate online relationships

Beyond selling online, you have to embrace technology even more. Phone calls might now be rare. Customers who have questions will be contacting you via online forms, emails, and various messaging apps. Make sure you or someone from your staff is reachable during office hours.

Selling online - Dailycarblog

You don’t want customers complaining that no one is available or that you don’t follow up with potential buyers. They might take their business elsewhere. Since you’re focusing more on your online business, invest the right amount of effort into maintaining that side of the company.

Emphasize safety protocols in your store

On the occasion that customers visit your dealership, you want to have the reputation of being safe. Show potential buyers that you take COVID-19 seriously. Make sure you have safety protocols in place, such as masks and social distancing. Limit the number of people in your office. Put sanitizer around for easy access for both your team and customers. Also, make it possible for the customer to test drive solo. You can communicate with them via a video call if necessary. They’ll appreciate the extra effort you make for their safety.

Offer incentives, discounts, and flexible payments

Of course, nothing will make a person buy faster than if they hear about discounts! So, determine what you can offer your customers to sweeten the deal. Of course, we know your business has been affected, so we don’t mean offering something that will affect profit significantly.

Selling online and discounts - dailycarblog

For example, we all know that the general car shipping cost is expensive, right? Why not offer them something like a waived or discounted shipping fee if they buy now? Just be creative with your offer. And make sure you offer something that will really help your customer.

These are just some of the ways to make sure your business is in the green. What are you waiting for? Apply these tips and watch your car dealership enjoy plenty of sales!

Dealerships and finance dailycarblog.com
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