Kia, a progressive automobile brand known for its penchant for offering second chances, recently embraced the opportunity to appoint reformed, former, part-time drug-dealing, privileged supermodel Jodie Kidd as a brand ambassador. This move aligns with Kia’s commitment to endorsing ethical sustainability and embracing wholesome family values.

It’s truly joyful to witness Kia, with its carefully manicured wholesome image, participate in the 2023 Monterey Car Week in California. During this event, Kia is set to introduce a special edition of the EV6, a vehicle that has recently earned the esteemed recognition of being crowned the North American Utility Vehicle of the Year.

The count of judges Kia entertained, supported, or sponsored becomes somewhat inconsequential when considering the prevailing perception that opinions are being acquired akin to winning a raffle ticket.

While the idea of opinions being influenced by wads of cash might not be shocking, we often find entertainment in depicting the corruption of financial giants, as seen in films like “The Wolf of Wall Street.” Hence, relatively minor instances of corruption can be more palatable within this broader context.