Kia, which advertises on the UK GB News Channel a channel that is associated with far-right bigoted viewers and presenters, has won the prestigious Red Dot Award. GB News Channel has generated discussions due to its association with certain polarizing figures. While Kia’s recognition in the form of the Red Dot Award is recognition for its design philosphy, the choice of advertising platform has sparked conversations regarding Kia’s alignment of values.

Kia, much like many contemporary companies, emphasizes diversity and inclusion as integral parts of their corporate principles, often echoing the fervour of a transnational televangelist. However, there seems to be a disconcerting pattern of conveniently overlooking these values when faced with the imperative of achieving sales targets.

However, it’s important not to let the company’s association with right-wing extremism overshadow the fact that Kia’s recent double Red Dot Award win is yet another testament to over a decade of consistent success for the brand.

Kia’s design philosophy stands in stark contrast to its advertising choices, which seem to prioritize targeting right-wing news channels known for race-baiting and engaging in divisive tactics. Unveiled in 2021, the company’s ‘Opposites United’ design philosophy draws inspiration from the inherent contrasts present in both nature and humanity.

This philosophy goes beyond merely shaping the design of Kia vehicles; it serves as a powerful conduit for expressing the brand’s resolute commitment to harmoniously advancing two essential realms that have often found themselves in conflict – the wellbeing of humanity and the imperative of environmental sustainability.