In the wake of the recently launched Fisker Ocean SUV EV, the company is swiftly charting a course toward a new era with a lineup of next-generation Fisker electric vehicles. Ambitious plans are in motion to introduce a compact crossover and a flagship luxury performance coupe. Notably, the Fisker Alaska stands out as the company’s response to the Tesla Cybertruck, representing a foray into the electric pickup market.
The upcoming electric vehicle ‘Alaska’ is going to be available in two different battery packs: one with a capacity of 75 kWh and the other with 113 kWh. This means that the driving range of the vehicle will be between 230 and 340 miles (370 to 547 km) depending on the battery pack. Moreover, the manufacturer claims that the car can reach 0-60 mph (96 km/h) in as little as 3.9 seconds.
European pricing has not yet been disclosed, but in the U.S., Fisker intends to release Alaska pricing at $45,400, which is about €41,700, £35,700, and 477,000 Norwegian Krone at current exchange rates.
Long Term Viability
The pressing question looms: Can Fisker weather the storm? A cursory analysis reveals a precarious situation, as it appears Fisker is currently operating at a deficit with its flagship Ocean SUV. Delving into the numbers, it becomes apparent that Fisker is selling the Ocean at a loss, considering its comprehensive capital expenditure, spanning research and development, sales, marketing, and more, totalling a substantial $640 million.
Despite having sold 5820 units of the Fisker Ocean, priced starting at $37,499, the company finds itself in a challenging financial position. The actual unit cost of producing a Fisker Ocean is a staggering $109,000. This financial misalignment raises significant concerns about Fisker’s viability, positioning it as one of the electric vehicle manufacturers currently at risk of facing an industry exit.
Interestingly, amidst these financial challenges, Fisker Inc.’s stock price has experienced a recent uptick, surging by +17 percent in the past few days. This uptrend follows a stark contrast in the stock’s performance, witnessing an 81.1% decline over the last three months.
This contrasting trajectory adds a layer of complexity to the narrative, leaving industry observers and investors to ponder the potential resilience or vulnerability of Fisker in the tumultuous landscape of the electric vehicle market.
