Automobili Pininfarina PURA Vision design concept will make its European debut on the banks of Lake Como, Italy, at the Concorso d’Eleganza Villa d’Este, on 24-26 May 2024.

Located against the scenic backdrop of Lake Como and the luxurious Villa d’Este hotel, the show is one of the highlights of the European automotive calendar.

It brings together the most exquisite, valuable and influential historic vehicles with the world’s most exciting, daring and creative concept cars.

PURA Vision’s glasshouse and tri-opening pillarless lounge doors provide unrestricted access to the spacious 2+2 cabin. It draws inspiration from the iconic pillarless design of the Lancia Florida, which was styled by Battista Farina in the Fifties.

Attended by discerning clients and collectors from across the world, this globally renowned gathering of cars offers an exclusive first opportunity to experience the PURA Vision concept in Europe.

A bold and dramatic electric Luxury Utility Vehicle (e-LUV) concept, PURA Vision sets the template for the next generation of Automobili Pininfarina models. Already showcasing its influence is the ground-breaking B95, the world’s first pure-electric hyper Barchetta.