With declining sales and a marketing team seemingly out of ideas on attracting more customers to the Bentayga, we can now exclusively reveal that Bentley’s senior management had a rather audacious plan to resurrect sales.

In a covert nighttime meeting, Bentley assembled its sales and marketing teams and proposed watching The Only Way Is Essex—a bold attempt to put “Britishness” back at the heart of the brand’s German-owned identity.

The Only Way Is Essex is a reality TV show that follows the staged exploits of a group of flamboyant personalities from the Shire of Essex, located in the southeast of England.

The region is home to celebrity-obsessed, lip-filler-loving, fake eyelash-wearing, makeup-caked Britons—an image that, apparently, Bentley is now eyeing as inspiration.

The Bentayga Made in Essex “Innit” Edition is the result of countless hours of work by Bentley’s marketing department. The standout feature? A bold Candy Pink exterior that ensures this Bentayga is unlike anything else on the road.

It’s crafted by Bentley’s bespoke Mulliner Studio, where—evidently—taste knows no bounds. And when Mulliner is involved, you can expect a meticulously detailed, handcrafted interior, in this particular example, adorned with Cherry Blossom accents—perfectly capturing the spirit of the “Innit” inspiration.

At this level, price becomes merely a function. It’s all about aspiration—something often matched among the freshly face-lifted population of the Essex Shires.