Porsche has warned of a challenging year ahead as global sales decline, driven by a slowdown in the U.S. and ongoing weakness in China. Worldwide deliveries fell 6 percent in the first half of the year, a slight improvement over the steeper drop seen in the first quarter.
In North America, growth slowed sharply—from 37 percent in Q1 to just 10 percent—while sales in China plunged 28 percent due to intense competition, especially in the luxury and electric vehicle segments increasingly dominated by domestic brands like BYD.
Porsche board member Matthias Becker acknowledged the difficult market conditions, noting that the environment is expected to remain challenging. The automaker is particularly vulnerable to global trade tensions, as it lacks a U.S. manufacturing facility and relies solely on imports.
The iconic 911 model saw a 9 percent sales drop, attributed to the phased rollout of updated versions. However, the Macan SUV remained a strong performer, with a 15 percent increase in sales—nearly 60 percent of which were fully electric variants.
Porsche Sales – January – June 2025
| Region/Model | Change (%) | Notes |
|---|---|---|
| Global Sales | -6% | Improvement over sharper Q1 decline |
| North America | +10% | Slowed from 37% growth in Q1; import-only market |
| China | -28% | Fierce competition, especially from local EV and luxury brands like BYD |
| 911 Model | -9% | Due to phased introduction of updated versions |
| Macan SUV | +15% | Top performer; ~60% of sales were fully electric |
