The death of the all-electric Ram 1500 pickup is not merely a business decision—it is a symptom of a nation retreating from the hard choices required to confront the climate crisis. Sterile Corporate Monolith Stellantis has abandoned the project, citing “slowing demand,” and will instead sell Americans a hybrid truck cloaked in the language of innovation.

This is the corporate playbook: rebrand regression as progress, dress cowardice up as pragmatism. The fully electric truck, once heralded as a cornerstone of a cleaner future, was postponed again and again until it was finally strangled in the crib.

What remains is a half-measure—the 1500 REV—dependent on gasoline to soothe “range anxiety,” as if the nervousness of consumers is a greater threat than a warming planet.

Stellantis is not alone. Ford has delayed its electric F-150, GM has scaled back its Silverado EV, and the industry at large is recalibrating after the political winds shifted with Donald Trump’s election.

Corporate timidity, political cynicism, and consumer fear converge to ensure that the short-term profits of automakers outweigh the long-term survival of the Earth.

We are watching, in real time, the quiet burial of ambition. What is sold to us as choice and flexibility is in truth, surrender.