A century on from its first roll-out, Rolls-Royce has marked the occasion in the only way it knows how — with a motor car so opulent it practically bends time. The Phantom Centenary Private Collection isn’t just another special edition; it’s a 25-car salute to 100 years of unfiltered excess and engineering excellence. This is the ultimate Rolls-Royce — and with a price tag of $3 million, it exists purely to remind the rest of the automotive world who’s still wearing the ultra-luxury crown.
Outside, it’s dressed like an A-lister from Hollywood’s golden age. The two-tone Super Champagne Crystal over Arctic White and Black paintwork shimmers thanks to particles of crushed glass — yes, actual glass — mixed into the finish.
The famous Spirit of Ecstasy up front has gone full bling, cast in solid 18-carat gold, then plated in 24-carat for good measure. Even the badges are dipped in gold and white enamel, because why not? Each wheel carries 25 engraved lines, together marking 100 years of Phantom. Subtle? Absolutely not. Magnificent? Completely.
Slip inside and things get properly extravagant. The rear seats are less “seating” and more “gallery installation,” embroidered with over 160,000 stitches that tell Phantom’s story in thread and fabric. It took an entire fashion atelier a year to perfect — couture craftsmanship reimagined for a car interior.
The front seats, meanwhile, wear laser-etched sketches depicting Phantom’s secret codenames, from “Roger Rabbit” to “Seagull.” It’s the kind of detail nobody asked for, but everyone will talk about.
At the heart of the cabin sits the Anthology Gallery, a sculptural display made of 3D-printed aluminium fins engraved with quotes from a century of automotive praise.
The woodwork alone could hang in an art museum — layers of Blackwood, 3D marquetry, gold leaf, and microscopic etching depicting the journeys of Phantoms past. Above, a Starlight Headliner stitched with 440,000 individual stars turns the ceiling into a celestial tribute to Henry Royce himself. It’s part history lesson, part fever dream.
Underneath it all beats the same imperious 6.75-litre V12, here dressed in 24-carat gold detailing. Power, grace, and a soundtrack so hushed it makes an electric car sound coarse. The Phantom Centenary Private Collection isn’t built to impress — it’s built to remind us that Rolls-Royce operates on a different plane entirely. One hundred years on, Phantom still reigns supreme: untouchable and unapologetic.
