Although Gorden Wagener may have stepped down as Chief Design Officer at Mercedes-Benz, he recently revealed an “unseen Showcar” concept on social media.
The design reimagines the legendary Mercedes 300 SEL 6.8 AMG, known as the “Red Pig,” the race sedan that helped establish Mercedes-AMG decades before Mercedes took a controlling stake in 1999.

The concept—featured in the 2025 book Iconic Design—appears to be a shelved internal styling study rather than a production preview. It blends classic Mercedes proportions with modern lighting and surfacing.
Other details include a large chrome grille inspired by newer EQ models, stacked headlights, sculpted aero bodywork, racing livery, and full-width LED taillights. Some angles also evoke the one-off Mercedes-Benz S600 Royale.

No technical specs were released, reinforcing that the Showcar is purely a design exercise. The original 1971 “Rote Sau,” based on the W109 sedan, famously finished second overall at the 24 Hours of Spa with its 428-hp 6.8-liter V8, cementing AMG’s early reputation and making it one of the brand’s most iconic race cars.


