Even Ferrari owner and fan Shmee150 disliked the Luce. As a media personality with a large reach, Shmee150 receives exclusive Ferrari invites, and Ferrari typically only invites people who are unlikely to cause controversy and who will toe the line. However, even he had an awakening—an epiphany—when he first laid eyes on the Ferrari Luce.

“What have they done?”

The supercar YouTuber did not enjoy the exclusive media launch, as he was heavily restricted in what he could say, despite having plenty to say. It seems Ferrari anticipated criticism and tried to keep a tight lid on invited media.

I think the Daily Car Blog is one of the few media outlets that actually appreciates the Luce, but the general public and Ferrari fans appear to be united in their dislike.

The Luce is not a Ferrari in terms of its styling DNA. It makes references to the brand’s past, but it introduces a new design language that few are willing to interpret.

However, here is why the Luce will not struggle for buyers. Ferrari buyers are clients, and Ferrari prefers customers with a long-term purchasing history, as this grants access to its ultra-exclusive hypercars.

As a result, Ferrari clients are likely to buy the Luce to maintain good standing with the brand and strengthen their relationship. Indeed, owning a Ferrari is like being part of a club with strict purchasing rules, and that has always been how Ferrari operates.

However, Shmee150 has also revealed his experience of seeing the Luce for the first time and what really happened behind the scenes. For Shmee150, it seems the era of exclusive Ferrari invites may be coming to an end.