WhistlinDiesel has uploaded another video, and this time the target isn’t just a Jeep Rubicon — it’s the people who buy them.

Usually, the formula is simple: purchase a brand-new vehicle, immediately subject it to a series of increasingly unhinged durability tests, and wait for the inevitable mechanical disaster. But this time, he takes a different route.

Instead of attacking the Rubicon itself, he turns his attention to the passionate owners who treat their Jeeps like a passport to the great outdoors, spending weekends crawling over rocks and proudly sharing their adventures online.

Naturally, this doesn’t hold his attention for long.

Before too much time passes, boredom takes over, the modifications begin, and the Rubicon is transformed from off-road hero into a very expensive collection of broken parts.

Because, in the world according to WhistlinDiesel, no vehicle is truly complete until it has been pushed far beyond the point where any sensible person would stop.