By DCB Editorial, October 1, 2026
It’s October 1st, which can only mean one thing… BMW Day! Yes, a completely made-up day that we’ve decided is now officially a thing.
And what better way to celebrate than with BMW launching the all-new 3 Series, bringing the Neue Klasse design language to one of its most important models.
But you know what? The new-generation 3 Series looks fairly conservative. Really, the front headlight cluster, grille and bonnet are the main talking points. The rest of the car looks fairly ordinary.
But that hasn’t stopped Mat “Wrong Turn at Albuquerque” Watson from having a nose around the Neue Klasse 3 Series under studio conditions.
And no, he didn’t take a wrong turn… as far as we know.
But according to rumours… there are no rumours.
