This time it’s as old-school as it gets, but Harry from Harry’s Garage actually gets to the point and explains why Ferrari created the Luce and why it looks the way it does.

Harry argues that Ferrari’s annual production has surpassed the 10,000-unit milestone, bringing the company under greater scrutiny from European Union emissions regulators.

As a result, Ferrari now falls into a category where it must offset its carbon emissions by producing an EV or face substantial fines. From a business perspective, it’s far better to build something and make a profit than simply hand money over in penalties with no return.

And that’s why the Luce exists.

Ferrari reportedly considered building a two-door sports coupé, but the demand simply wasn’t there. Instead, the company took a calculated risk and aimed for the middle ground, which ultimately resulted in the Luce.

The Luce’s exterior design language has certainly divided opinion. It’s been defined by lowering drag coefficient. My take? I think it looks good. It doesn’t look like a Ferrari—or rather, it doesn’t look like what many of us expect a Ferrari to look like.

But the Luce will sell because it provides an entry point into becoming a Ferrari client. After all, you don’t simply walk in and buy a new factory-order Ferrari; it’s more a case of submitting a request and waiting for approval.

For me, the Luce is essentially a rolling prototype. The early adopters who buy it will, in effect, become unofficial test drivers, and the data Ferrari gathers from them will help shape the company’s future EVs.