At the 2026 Formula 1 Pirelli British Grand Prix, Silverstone Circuit hosted a landmark moment as Marks & Spencer staged the first-ever fashion show on its iconic pit lane, blending fashion, sport and culture at the heart of a working F1 paddock.

A cast of 50 models moved through the garages and along the pit lane runway, set against the backdrop of team cars and race-day engineering, turning the circuit into a high-impact catwalk experience.

The event sat within the global reach of Formula 1, with the British Grand Prix drawing massive on-site attendance and a worldwide broadcast audience.

The show unveiled the “Dress to Thrill” summer edit, building on M&S’s wider “Love That” seasonal campaign.

The collection focuses on versatile, fashion-led summer dressing, mixing monochrome, neutrals and racing-inspired accents, alongside updated denim, tailoring, swimwear-inspired layering, and statement pieces designed for day-to-night wear.

Technical influences also appear through collaborations with Atlassian Williams Racing, including elements of performance-led travel kit styling.

Positioned within M&S’s multi-year partnership with Silverstone, the activation reinforces the brand’s presence across major sporting and cultural events, aiming to connect fashion with Formula 1’s global platform and reposition the sport as a contemporary stage for style.

The collection is available now in stores and online, with additional drops planned throughout the summer.