Maserati Sales To Flat-Line During 2015
Industry News
Maserati’s plan to become the Italian Jaguar has stalled according to a union which claims the number of shifts at the company’s production facility near Turin has been scaled down from 12 weeks to 10 weeks. Maserati’s parent company, Fiat and its CEO Sergio Marchionne, targeted annual production volumes of around 75,000 units by 2018. 2014 was indeed a very good year for Maserati in terms of total sales. The company’s global sales accounted for a 137 percent increase, that equates to 36k units sold around the world. The company is predicting 2015 will see a decrease in demand, the brand is expecting to shift between 30k and 35k units. The Ghibli was Maserati’s best selling model accounting for 23k units sold followed by the Quattroporte which sold nearly 10k units and then the Gran Turismo and GranCabrio  models which sold a combined volume of 3,500. Maserati will unveil the Levante SUV next year and plans to introduce a further, as yet unnamed, model by 2018.Sergio Marchionne indicated at the recent Geneva Motorshow that he expected Maserati to experience a dip in sales sooner rather than later. Maserati posted strong results for the Fiat Group (FCA), overall revenue increased from 1.7 billion euros in 2013 to 2.8 billion euros in 2014.  Maserati-Gran-Turismo-
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