Land Rover revealed wireframe sculptures around some posh and trendy locations in London such as Harrods, Knightsbridge and Mayfair. If you do not live in the UK and are not aware of the prestigious nature of these said locations then imagine the streets paved with gold. Land Rover can’t afford gold sculptures but it can afford a good old fashioned blaze of publicity.
The sculptures in question were revealed last week on Friday and they serve to inform all of us about the forthcoming Range Rover Evoque convertible. A range Rover Evoque convertible has been on the cards since the Evoque launched and the rumor mill has now finally come full circle.
Land Rover said Londoners were stopped in their tracks at the collection of strategically placed sculptures, however Londoners are very rarely stopped in their tracks for anything other than shopping or for a quick Costa Coffee.
The bespoke sculptures were designed by Land Rover’s own Design team, using advanced computer modelling to accurately outline the shape of the forthcoming Evoque Convertible.
Crafted from aluminium and finished in a range of vibrant colours, the wireframes illustrate the elegant evolution of the Range Rover Evoque’s transformation from coupe to convertible.
Land Rover intends to take each wireframe sculpture on a global tour in the build up to the convertible’s introduction in November. No other technical information has been revealed, although it is quite logical to assume the same specs a will carried over but at a £1k premium.
Land Rover Design Director and Chief Creative Officer, Gerry McGovern said in a very thick brummie accent: “The Range Rover Evoque Convertible is perfectly suited to the urban surroundings of a city like London and it’s the perfect place to showcase the world’s first luxury compact SUV convertible. “
We like it when a local lad makes good.