Ferrari is celebrating its 30th anniversary in mainland China by unveiling a one-of-a-kind Tailor Made Ferrari Roma. The new Roma draws inspiration from traditional Chinese aesthetics and craftsmanship through the many personalisation options offered by the Ferrari Tailor Made programme, and is a tribute to the brand’s milestones over the last thirty years.
The one-of-a–kind Tailor Made Roma was designed by Ferrari in collaboration with Chinese designer Jiang Qiong’er through the Ferrari Tailor Made programme, which provides a unique customised experience featuring a diverse array of specification options and bespoke design solutions. Clients are assisted by a team of Ferrari designers to create a model that reflects their individuality and taste while upholding the aesthetic standards of the Ferrari brand.
Jiang Qiong’er, together with Ferrari took inspiration from classic Chinese aesthetics and fused concepts and expertise to achieve a synthesis of Italian design philosophy and Chinoiserie Chic.
It also features carbon-fibre sills with the Tailor Made dedication, a key case painted in red- and gold-spotted Boluo lacquer, an ancient Chinese technique known for its unique textured finish, as well as a dedication plate engraved with the Chinese characters for “30”.
This gold dedication plate is inlaid with jade and has symbolic significance: in ancient Chinese culture, gold symbolises wealth and good fortune, while jade indicates purity and gentleness. Both are synonymous with good wishes and reverence.
The 620-cv turbo-charged V8 resides unchanged at the heart of the Roma, but this special edition isn’t about power. The Tailor Made Ferrari Roma is about celebrating traditional Chinese aesthetics with Roma’s inherent Italian style.
