We do not get media invites from Lotus but we are aware that the Lotus PR team does read this webshite. Their past interactions with us, specifically to request editorial corrections, serve as evidence of their engagement. Why Lotus is concerned with the output of a digital publication that is the equivalent of a drop in the ocean is a perplexing mystery. You see, we’re not in the pockets of Lotus or any other car manufacturer, due to unforeseen circumstances, so we can say whatever the hell we want. And this takes us neatly to the new Lotus Emeya, an all-electric luxury GT. Witnessing the evolution of Lotus, a brand steeped in heritage and decline and renowned for its world-class engineering prowess, finally receiving the recognition and platform it rightfully deserves is truly exhilarating.

The platform is being provided and funded by Geely, a Chinese automotive juggernaut. The irony is, that Geely has spent billions putting the Britishness back into Lotus. Geely has given Lotus a clear vision and that vision sells itself. This “voiceless” marketing approach doesn’t rely on the constant drumbeat of motoring journalists seeking to bolster Lotus’s marketing, sales department and senior executive egos with flattering reviews. Just like the Eletre, the Emeya will sell itself, and the reviews that will inevitably follow, overwhelmingly positive in nature, will be merely an afterthought.

But let’s put aside the speculative discussions for a moment. What unique qualities does the Emeya bring to the table that set it apart from an obvious and key rival? The Tesla Model S. In other words, why should one consider choosing the Emeya over the Tesla Model S?

The Emeya shares the same platform with the Eletre, and therefore it is reasonable to assume that the Emeya will make use of the same underlying technology. The Emeya incorporates a 102kWh battery pack, the speculative range is estimated to be in the region of 373 miles in entry-level and S variants and 304 miles in high-power R models.

The top-spec Emeya is powered by a dual-motor powertrain and is capable of delivering 905bhp and 726lb ft of torque to all four wheels. The performance figures are ey-watering 0-62mph acceleration time of just 2.8 seconds and a top speed of 155mph.

The Emeya rides on an electronically controlled air suspension system equipped with onboard sensors. These sensors continuously monitor the road at a rate of 1,000 times per second, adapting the vehicle to ensure an uninterrupted smooth ride. The Emeya supports fast charging and can add 93 miles (150km) of range with approximately five minutes of charge using a 350kW DC fast charger.

The Emeya’s luxuriously appointed interior has been designed with sustainable materials. This includes a new luxury thread made from repurposed fibres from the fashion industry – as well as PVD aluminium, Alcantara, Nappa leather, and Ultrafabrics PU.

Additional details about the Emeya will be unveiled in the fourth quarter. Forthcoming updates regarding its market availability and pricing will be disclosed at a later date.