BYD’s luxury brand Denza, the one now under the watchful design leadership of former Audi stylist Wolfgang Egger—has decided subtlety is overrated and built something with a thousand horsepower. Because of course it has.

The new Denza Z range packs not one, not two, but three electric motors, sending roughly 1,000 hp to all four wheels. That’s the sort of number usually reserved for hypercars or things that try to rearrange your internal organs under acceleration. And yet, here it is, likely wafting silently past a garden centre.

It’s not just brute force, either. There’s clever suspension—DiSus-M, which sounds like a Star Wars villain but is actually electromagnetic wizardry—and an “Eye of the God” driver assist system, which presumably watches everything you do and quietly judges you for braking too early.

Now here’s the twist: instead of launching it at home first, Denza is aiming straight at Europe. Bold move. After a polite wave at the Beijing Auto Show, it’ll stretch its legs properly at the Goodwood Festival of Speed—which is less “motor show” and more “let’s see if it terrifies spectators up a hill.”

And the price? Somewhere between ¥400,000 and ¥500,000. Which, when you compare it to something like the Maserati GranCabrio, makes that Italian look like it’s been priced by someone who’s accidentally added an extra zero.

So, in summary: a thousand-horsepower electric newcomer, packed with tech, undercutting the establishment, and heading straight for Europe.

This should be interesting. Possibly very fast. Possibly slightly alarming. Probably both.